Browsing Category : CXM

What does CX have to do with Sales

About a month ago, I had an opportunity to do a #Twitter #Chat with Jordan Barta (@jordan57) from #saleshacker.  Sales Hacker ( is an organization that provides value and content to sales professional.  You may ask yourself, so what does customer experience have to do with sales?  Have a read of my responses to the questions: I define #CX as…

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3 Myths of Customer eXperience?

When I meet with a customer, the first question is “How do you define customer experience”?  I ask this questions to ensure we are on the same wave length.  The different answers I get to this question inspired this post because I believe there are a few myths that need to be dispelled.  In this post we will look into…

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Where does Customer eXperience begin?

I’ve been thinking about this question for some time – are we missing the boat when it comes to  where customer experience begins? During a recent post Andy Taylor, a friend and thought leader in sales enablement, and I we’re having a conversation on LinkedIn where he identified the importance of defining your ideal customer profile (ICP).  At that moment,…

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